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How Modern Fashion Quietly Reprogrammed Our Mindset

By Roshan Yaduvanshi 105 Views Nov 17, 2025

We are a population of five billion, yet we consume like ten billion. Why? Because we no longer live like individuals , we live like five people stacked inside one body. Our needs are simple, but our desires have multiplied, inflated, and taken control. The things that were once created for convenience have now become tools of standard, display, and unspoken competition.

Shoes were meant for comfort and utility.

But somewhere along the way, we stopped choosing shoes for our needs and started choosing them to prove something.

“That pair is old.”

“That one doesn’t match.”

“This one doesn’t fit the vibe.”

Shoes are no longer footwear they are emotional statements.

And the tragedy deepens when we embrace the Western-inspired “matching culture,” an obsession that convinces us that every outfit needs a new pair. It all started with a simple itch “I don’t want the ₹500 shoe, I want the ₹5000 one.” “I don’t want shoes, I want sneakers.” “I need boots because what else will look good with narrow jeans and a long coat?”

Fashion was never about matching. Fashion was supposed to be a sense of culture.

A sense of representation.

A reflection of identity, not insecurity.

But this obsession didn’t grow inside us naturally.

This was planted, Designed & Marketed.

Imagine an old shoemaker someone who created footwear so people could walk comfortably. People bought, wore them, repaired them, and kept them for years. Then came a brilliant mind who asked: “Why not make them in new colors? Why not change the material? Why not redesign the entire look?” And he did. People got curious. Curiosity was the loophole. Companies used it. They made money. And what they left behind was not innovation, but consumption piles of shoes, piles of clothes, and piles of mindless desire.

Influencer culture, matching culture, promotional culture, “new dress every day” culture all of it comes from a system that is not cultural at all.

It is the result of a mindset designed to sell, not to serve.

We consume not because we need more, but because we were taught to feel incomplete without more.

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